The 3rd day was a rainy one, which implied being particularly strategic: the 3rd day was hence declared Shopping day. Those two neighboring neighborhoods are ones I know well, since I almost went nuts in their shops back in 2007.
This year, my shopping fever was somewhat less intense (although…). Maturity no doubt … (says the girl who spent 2h in Kiddy Land).
These neighborhoods are nevertheless the best ones to get a good sense of the Tokyo youth sense of style. I noticed some must-haves (that are not so far from ours actually):
À OMOTESANDO (plutôt sobre)
For men: a pair of New Balance sneakers, socks with a graphic design or dots, a work smock styled cotton navy jacket
For women: a pair of New Balance sneakers (which started an obsession), a trench coat, a breton striped top, everything with something written in French on it (or else a classic working-girl look with heels).
À HARAJUKU (“Nawak”/ Too much= tout est permis)
Everything can become a Must Have, as long as the idea is to be as flashy/extravagant/frilly as possible.
I didn’t take any pictures from these neighborhoods, because it was raining and that I was shopping (too many bags to carry, you know? Haha!) so to make up for the lack of pictures, here are are a couple of useful addresses if you end up in the area:
(6-1-9 Jingu-mae, Shibuya-ku)
The place expanded since 2007, with 6 stories full of Kawaii gadgets, from Totoro to Hello Kitty, Rilakkuma, Sanrio and other such things. Just like at Ikea, you always end up leaving the store with something. I found a small plastic chick that I can put on the fridge and that talks (in japanese!) everytime you open the door: totally useless…which makes it totally useful for me.
(In the Tokyu Plaza mall) : that’s where I found the small bag I’m wearing on the pictures! The store lists a number of decoration objects, accessories and other gadgets.
(1-11-6 Jingumae, Shibuya-ku)
This mall would have made 1st place on my list in 2007, but after reviewing all the stories, I left empty-handed. My tastes in matters of clothing have changed, and what they have to offer is way too colorful/teenager for me now. But I’m listing it here anyway for those of you who might be interested.
The mythical Harajuku street. I left with the same feeling I had in Laforet, but it’s still a must-go. You could find a great accessory (or food, hehe).
(6-7-1-B Jingumae Shibuya-ku) P
Lots of brands (not necessarily cheap ones, of course) but lots of fun and interesting collaboration projects, and the place in itself is nice. (Just across the street there is a food stall that sells delicious Takoyakis: OK, it has nothing to do with fashion, nothing at all).
(4-12-10 Jingumae, Shibuya-ku)
A rather high-end shopping arcade, but they have very pretty things, amongst which a Tabio socks/tights shop, and another shop that sells tableware and vases, and where I left with pretty bowls.
(Aoyama, 1-2F Nakajima Bldg, 5-50−6 Jingumae, Shibuya-ku)
A sort of high-end Muji, with a selection of objects from other countries, kind of like a concept store. Or you can find “classic” Muji stores all around Tokyo: it’s really worth a visit, because the prices are divided by 2 compared to France (and you can sometimes eat there too).
And a ton of other addresses, but I forgot the name: the best thing to do is to try and wander about in the neighboring streets and alleys. You’ll always find something interesting. (English translation by Bleu Marine)